Brand Activation Catering in New York City
Food and drink that feel like part of your brand. Food in Motion creates menus, cocktails and hospitality for store openings, product launches and private brand experiences across New York City.
From our event archive: cocktail hospitality in an industrial event space.
Hospitality shaped around your brand
We work with brand teams, agencies and production partners to connect the menu with the occasion. From a welcome cocktail to the last passed bite, food and service should feel considered, generous and right for the setting.
Our catering plans bring together passed and stationary hors d'oeuvres, beverage service, chefs, servers and rental coordination. We tailor the food, presentation and service timing to your venue, guest experience and event schedule.
Brand experiences in practice
Three examples of hospitality created for different brands, spaces and guest experiences.
Assouline × Airbnb: an intimate brand experience
Assouline headquarters · Private experiences
The brief: A series of private experiences designed for 10 guests at a time, combining a guided tour with welcome drinks and an archival-room reception.
Our approach: At Assouline's New York headquarters, we created an Italian-inspired menu of passed and stationary hors d'oeuvres shaped around the experience. Cacio e pepe arancini, steak on Parmesan crisps and citrus-cured tuna on endive brought the flavors of Rome, Tuscany and the Amalfi Coast to the reception. Cocktails curated by Maison Assouline London's Swans Bar completed the hospitality.
Assouline × Airbnb
An intimate brand experience, seen through the food and the setting. Photos from our team’s event archive.
Goldwin: Japanese-inspired hospitality for a SoHo opening
Retail opening · SoHo
The brief: A store-opening reception with food and drink shaped around the Japanese apparel brand.
Our approach: We created a Japanese-inspired menu of passed bites, including mini wagyu katsu sandos, chicken tsukune, tuna tartare with yuzu kosho and black sesame cream puffs. Sake and Japanese-whisky cocktails complemented the menu, using client-provided alcohol. Our team coordinated food, bar setup and service with the event's production partners.
Novele: a product launch at BIG
Product launch · Dumbo
The brief: A reception planned for 60 guests at BIG – Bjarke Ingels Group's offices, bringing together Novele's team, investors and supporters to celebrate an EnergyBoard product milestone.
Our approach: Passed hors d'oeuvres included corn and Manchego tacos, smoked salmon crostini with caviar crème fraîche, grilled steak with chimichurri and Japanese wild mushrooms on rice cakes. A watermelon-lime tequila cocktail, French wines and craft beers rounded out the reception. We brought food, bar service, staffing and rental planning into one catering plan for the evening.
Plan your brand activation
Tell us about your brand, event format, date, venue or neighborhood, guest count and estimated total budget. Share any menu direction, beverage ideas or production requirements, and we will prepare a tailored catering proposal.
Start your brand activation inquiry
Office: 212.766.4400 • foodinmotionnyc@gmail.com
Office contact hours: Monday–Friday, 9 AM–7 PM. Office visits by appointment only.